If you are organising any event regardless of if it a professional or personal gathering, one of your primary objectives will be to get your guests to interact. The most obvious ways are to choose the perfect venue and use technology to grab their attention, but this is something that happens at all events, and you want to stand out from the crowd.
When you are trying to connect with your guests, think outside the box and be creative. For example, you could hire a photo booth or social media printer and get guests to interact in a retro way rather than just relying on social media. Of course, you can always post your images of Facebook and Instagram later, but this is doing something different, something that no one else has considered!
Here are five other exciting ways to get your guests to interact with your event.
If you’re in Hong Kong, hire a photo booth or social media printer, making it possible to engage with attendees by offering them a free branded souvenir. Your guest will need to take a selfie and share it on social media as well as tag or follow your business. The items must be something that captures the imagination so that effectively guests become brand ambassadors for your product.
2. Interactive Live Stream
Social media is undoubtedly one of the best ways to interact with your audience, with 79% of people having access to social media. Live streams can interact with audiences across multiple platforms, meaning you can connect with people globally and not just those physically present. To create a more interactive experience, project the stream at the event so guests can see and respond to viewers comments.
3. Use Influencers
Influencers play a massive role on social media with household brands turning to them to promote their products. You too could use influencers to drive your event by inviting them to intend in person, and this could be used in conjunction with the live stream. Attendees are likely to want to be seen and pictured with influencers so make the most of it and use it to increase brand awareness around your event.
4. Keep Guests Updated Before the Event
Try to build anticipation and excitement around your event by keeping attendees up to date with SMS alerts. You could keep them up to date with previous events, how many people you are expecting to attend and much, much more! Let guests know what they can do to become more involved so that they can even prepare in advance. The more interest you can build beforehand, the more successful it will be.
5. Make it a Competition
Most people enjoy a sense of competition, and they are well-known for bringing people from different backgrounds together. Try to keep the theme of any contest relevant to the event, but whatever it is, you need to promote it! Use social media and the live streaming and encourage audience participation to join in any voting – don’t forget to share the results!